“With eyes turned to a hurt Rome, Camillo Bona looks to the future. Like in the Dolce Vita time, he makes a new elegance that celebrates the Eternity Of Beauty flourish. “
Hello to all of my Fashion Rebels …with Style. I want to tell you a story. Not just an ordinary story. I want to tell you about a past full of joy. A present full of bitterness. A future full of hope. Two main players. The designer Camillo Bona and his city: Rome. Since ancient times, the Eternal City has looked to the outside world. Thus celebrating its majesty, through all forms of art. This heyday successfully passed through the ages. Millennia. Changing both itself and the surrounding world, so that it seems endless. The same thing happened in Fashion. During the time of Dolce Vita, Rome filled the role of Haute Couture Capital. A remote past. Populated not only by elegance and Hollywood stars, but above all by love for Fashion. Intended as Art Sublimation. Today things have changed. The Eternal City seems to be the victim of its own roots, which keep it tied to the ground and prevent it from flying. That past full of life, voices, newness has been replaced by a present dominated by anger. Silence. Here it comes the story of Camillo Bona and Rome. The story of the designer begins in the Fontana sisters Atelier. He inebriates his lungs with the oxygen of an already vanished elegance. Packed with beauty. At that time, in his early 20s, the couturier learned the art of drawing clothes that represent the beauty of women. Not ordinary women. Those who do not need to show off to be noticed. Actually, their beauty derives from the courage to show their femininity. Gently they reveal to the world their innate elegance. The naked look is banned. Vulgarity is not part of the designer’s vocabulary. He is aware that elegance does not scream. But whispers. That is the only way for it to become eternal. Since he was young, the designer had clear ideas: leading, beyond the borders of the Italian capital, this concept of Made in Italy. So, with the simplicity of those who are able to leave an indelible mark, Camillo Bona, looks for beauty in the elegance of a tailored dress. Describing his concept of art. The Couturier, with innate genuineness, manages to design the Beauty combining Tradition and Innovation. It was his idea of elegance that attracted international stars like Amal Alamuddin. George Clooney’s wife. Perfect interpreter of the style of Camillo Bona.
After meeting with Amal, the story between Rome and Camillo Bona did not stop. Actually, it continued unceasingly. The designer decided to stay in the Capital. Faced with a city trapped in a static catharsis, the stylist reacted. He designed the new Spring/Summer 2017 Collection, which was presented at AltaRoma. As a source of inspiration, he looked at a mistreated Rome. He does not give up. He fights to unveil the Beauty, and reinvents it. There are four cores around which his new fatigue develops: White, The Divine, The Purity, The Eternity of Beauty. The Master addresses the lessons learned from the past, at the time when the Eternal City was in its heyday. In his mind, he gathers memories of an already vanished elegance. Full of great Beauty. On the basis of veiled thoughts and nostalgia, the Couturier designed his most intimate collection. It is not a regret towards a past that has already disappeared. But a tribute to a future built out of the ashes of a world that no longer exists. Like a Phoenix, Rome must revive from itself. Only it can understand how to get back up and return to shine. The city must only relive confidence in its qualities. It must not return to the past, but look to a new future. That is why, Camillo Bona invites us to examine the new identity of the Capital. To understand, to embrace the city and then to love and reconstruct it. Elegance is thus reinterpreted and remodeled through the skilled hands of artisans. It is the meticulous work of those who manually make every single dress, that makes the creations of Camillo Bona so special. Each of them requires minute throughput time. No detail, no insertion is left to chance. That is why the new Collection displays some almost ascetic features. As if, during the creative act, each craftsman imprinted a piece of his soul and let it go. Anyone who will wear that creation will have to respect it, interpreting it according to his own personality. The dress will not represent the woman, but the opposite. That of the Master is thus the representation of hope, not only for Rome but for the whole world. The dream that Beauty could be back in the news. Because, according to Oscar Wilde, “Beauty is the only thing that time cannot harm…but what is beautiful is a joy for all seasons, a possession for all eternity”.
In the Spring-Summer 2017 Collection, the art of dressing with style is analyzed and taken on the runway emphasizing contemporary femininity. White is the color that dominates in its thousand shades. From light white to cream, up to the marble color. White is not a lonely color. It mixes with pink, yellow, blue and finally aquamarine. Nuances that evoke elegance. Purity. During the runway show, models wore tailored dresses. With surgical precision, the Designer, breaks up, assembles and puts back together, the style of Dolce Vita. The whole Collection emphasizes not only the craftsmen skillful manufacture, but above all the complex, simple and elegant workmanship. But it is just a front for an untrained eye. After careful examination, who loves Haute Couture, observes the alternation of drapery and plissé, which develop on heavy fabrics, such as the double processed wool. Or Cashmere. Light fabrics, such as linen and chiffon, weave into the dresses surfaces. Creating plays of circular spirals. They recall the architecture of the Eternal City. So the Roman fashion revives, leading us to a new glory. Wonderful creatures wear soft colored mini dresses, long skirts up to their knees. There is no shortage of trousers, which you have to wear on elegant chemisiers. The latest dress is the one dedicated to the bride. An exclusive, unique article of clothing, as in the tradition of the Roman stylist. Nothing is left to chance. Every detail is taken care of truly excellently. Such as accessories. Coral multifaceted stones adorn models’ neck. From precious necklaces hang down falls of pearls, accompanied by medallions. In Camillo Bona’s dresses, Haute Couture returns to express its beauty and exclusiveness. A feature that confirms the great ability of the Designer to take the Roman Fashion out of an impasse that seems to never end. Once again, the designer makes us dream with his creations, which are synonymous with timeless elegance. It transcends trends and spaces. A kind of fashion intended for happy few. Because Haute Couture is for connoisseurs in the end.
If you want to read another article about Spring/Summer 2017 fashion shows click here